Does Your Small Business Need a Social Media Policy?
Does Your Small Business Need a Social Media Policy? According to 2018 data provided by SCORE, the largest provider of volunteer business mentors in the United States, 77% of U.S. small businesses use social media for their sales, marketing, and customer service. If you plan to use social media to promote your business, a social […]
Trademark Registration Process
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Dealing with Negative Online Reviews of Your Business
Dealing with Negative Online Reviews of Your Business You’ve worked hard to build your small business. Nothing is more frustrating than negative online reviews, particularly if you feel they are unjustified or have been posted in bad faith. There are several steps that you can take to prevent your business’s reputation from being damaged by […]
Strategies for Protecting Your Business’s Intellectual Property
Strategies for Protecting Your Business’s Intellectual Property Before launching a business, entrepreneurs spend a substantial amount of time and money researching and developing their products or services. You may have worked with graphic designers and a marketing team to create a brand name and logo for your products or services. As the business grows and […]