What Small Businesses Should Know About Email Marketing
When it comes to getting the most marketing bang for the buck, email marketing is at the top of the list. A well-crafted email message will not only keep your audience engaged, but it will also generate valuable feedback that will enable you to fine-tune future campaigns. Effective email marketing requires that you cut through […]
Advertising Laws for Small Businesses
Having a great product or service is not always enough. If customers are not aware of your business, it is difficult to build brand awareness, create demand, grow a customer base, and increase sales. Word-of-mouth marketing can be highly effective, but most small businesses also dedicate a portion of their budget to advertising. Whether you […]
What US Businesses Should Know About the GDPR
The European Union’s General Data Protection Regulation (GDPR) is a privacy law that protects the personal information of individuals (or as the law refers to them, “data subjects”) in the European Union (EU). Although the GDPR is a European regulation, the law is extraterritorial in scope and applies to any business that handles the personal […]