How to Keep Your LLC in Good Standing
Starting a limited liability company (LLC) takes a lot of work. Before you serve your first customer or fulfill your first order, it is important to complete the initial business formation process. Although starting a business is a significant achievement, small business owners cannot coast on past accomplishments. You must look to the future and […]
Friend or Foe? How to Protect Your Business During Collaborative Projects
Standing out in today’s crowded digital marketplace requires business owners to think creatively about brands. Customer attention is a limited commodity that all brands compete for. But there may be opportunities to partner with other brands to gain consumer attention and loyalty. Brand collaboration, or co-branding, is a strategic advertising and marketing partnership between two […]
Rachel Ray of Enoch Tarver on Contracts
Rachel Ray Esq. of Enoch Tarver talks about the dangers of doing business on a handshake. She talks about all the areas of interactions that require details that a contract or an agreement would be in order. https://augustaceo.com/video/2023/01/rachel-ray-esq-enoch-tarver-contracts/
How to Prepare Your Business for the Next Year
The beginning of the year is a time to reflect and refocus on what you want to achieve over the next twelve months. Optimally, entrepreneurs spent part of December on small business housekeeping tasks that helped them finish the year strong, and at the beginning of January, they prioritize setting themselves up to look ahead […]
What Small Businesses Should Know About Email Marketing
When it comes to getting the most marketing bang for the buck, email marketing is at the top of the list. A well-crafted email message will not only keep your audience engaged, but it will also generate valuable feedback that will enable you to fine-tune future campaigns. Effective email marketing requires that you cut through […]
Advertising Laws for Small Businesses
Having a great product or service is not always enough. If customers are not aware of your business, it is difficult to build brand awareness, create demand, grow a customer base, and increase sales. Word-of-mouth marketing can be highly effective, but most small businesses also dedicate a portion of their budget to advertising. Whether you […]
What US Businesses Should Know About the GDPR
The European Union’s General Data Protection Regulation (GDPR) is a privacy law that protects the personal information of individuals (or as the law refers to them, “data subjects”) in the European Union (EU). Although the GDPR is a European regulation, the law is extraterritorial in scope and applies to any business that handles the personal […]
Legal Considerations for Creating a Cooperative
A cooperative (co-op) is a business entity owned by—and operated for—the benefit of its members. There are several types of co-ops, and they are found in a variety of industries, from agriculture and the arts to finance and electricity generation. While their operations resemble traditional businesses and they seek to make a profit, co-ops are […]
Purpose and Profits: A New Emerging Business Structure
It is a long-held capitalist axiom that businesses exist solely to make a profit. Typical for-profit corporations are legally required to act in the best interests of their shareholders, which means maximizing profits—often at the expense of other considerations. In fact, failure to focus strictly on profits can expose corporate leadership to shareholder litigation. But […]
Legal Considerations for Buying an Existing Business
Some entrepreneurs love the challenge of starting a new business and creating everything from scratch. However, that may not be the best approach for everyone. Buying an existing business can eliminate the initial legwork of establishing a customer base, training employees, and securing start-up funding, but it is not without its own challenges. As a […]