A lot of people come to me after they have spent a lot of money branding their business and their logo, only to find out that that name or logo has already been registered with the US Patent and Trademark Office.

I advise so many people all the time to spend the time and the money to research that name and that logo before putting the time and the money into branding. Before you spend the money on that website, before you spend the money on those labels, before you spend money on anything, make sure that that business name and that logo that you’ve crafted is yours, that you can use it where you’re using it, and how you’re using it.

Take the time with an attorney like me who knows about intellectual property and find out whether or not you can use it how you want to use it. Otherwise, you’ve wasted a lot of money and you’re going to have to rebrand everything. So please, if you have any questions about your brand or your logo, give us a call at Enoch Tarver.